Virgin Hotels Las Vegas News - Page 15
Marketers Eye Young Crowds, Branding
7 October 2004
The Palms and the Hard Rock Hotel are duking it out in a battle for supremacy over the hearts and budgets of the young, hip crowd.
Hard Rock CEO Planning $1 Billion Condo-Hotel24 September 2004
The chief executive of the Hard Rock Hotel on Thursday announced plans to build four condo-hotel towers behind the resort at a cost of $1 billion, locking up a key parcel of land for future expansion.
New Hard Rock Billboard Lampoons Regulators23 September 2004
A not-so-tongue-in-cheek billboard towering above the Hard Rock Hotel could cast a heavy shadow on Friday's Nevada Gaming Commission meeting near downtown Las Vegas.
Gaming Commission to Hear Hard Rock Ad Dispute21 September 2004
The Hard Rock Hotel's dispute with gaming regulators over several of its ads is turning into a full-bore confrontation over the First Amendment that will begin Friday when the Nevada Gaming Commission hears motions on the case.
Hard Rock Hotel Alters its Marketing Tactics27 August 2004
The Hard Rock Hotel is trading babes for bunnies and cleavage for kitties in its new billboard advertising campaign.
Hard Rock Moves to Dismiss Complaint27 August 2004
The Hard Rock Hotel has set the stage for a battle with the Nevada Gaming Commission by filing a motion to dismiss a three-count complaint against it for suggestive advertising.
Nevada Gaming Commission: Hard Rock Ad Issues Unresolved3 August 2004
Despite two months of talks between the Hard Rock Hotel and the state attorney general's office, the Nevada Gaming Commission on Thursday said larger policy issues had to be addressed before the casino's allegedly pornographic advertising case can be resolved.
Hard Rock Considers Expansion22 July 2004
The Hard Rock Hotel bounced back with such vigor that executives are reportedly eyeing significant growth opportunities both new and old.
Hard Rock Deal Rejected21 May 2004
The Nevada Gaming Commission have voted unanimously to reject the Hard Rock hotel-casino's controversial advertising campaign settlement, setting the stage for a hearing that likely will occur sometime this summer.
Ad Firm Lands Hard Rock Contract26 April 2004
New York advertising agency has won an account with the Hard Rock hotel-casino in Las Vegas for a non-traditional marketing campaign that could cost as much as $10 million.
Hard Rock Casino Pays $300,000 Fine22 April 2004
The Hard Rock hotel-casino in Las Vegas agreed to pay a $300,000 fine to settle a Nevada Gaming Control Board complaint over its edgy advertising campaigns.
Hard Rock Hotel Will Improve Club, Rooms12 March 2004
Officials from the Hard Rock Hotel said Thursday their company could spend between $16 million to $25 million this year toward several planned or proposed improvements at its signature Las Vegas resort.
Hard Rock Challenges Gaming Board Complaint4 March 2004
The Hard Rock Hotel says it will fight a complaint filed by Nevada gaming regulators that claims the boutique Paradise Road property's advertising violates state rules.
Hard Rock, Control Board Talks Continue18 February 2004
The negotiations between Hard Rock hotel-casino and lawyers for the Nevada Gaming Control Board towards a possible settlement of the board's Jan. 21 complaint involving the Hard Rock's advertising campaigns have been extended.
New Nightclub Planned4 February 2004
Hard Rock Hotel and Casino owner Peter Morton has signed a deal to partner with Hollywood nightlife developer Brent Bolthouse on the opening of a new yet-to-be named nightclub at his Las Vegas hotel.
Hard Rock Hit with Complaint22 January 2004
The Hard Rock hotel-casino could face a fine of as much as $300,000 after the state Gaming Control Board filed a three-count complaint against the Las Vegas resort over its advertising on Wednesday.
Refinancing Gives Hard Rock Room to Expand3 November 2003
or a property with a small casino floor, a mere 657 rooms and roughly 1,200 parking spaces, the Hard Rock's influence extends far beyond its off-Strip location in the shadow of the city's megaresorts.
Hard Rock Casino Profit Flat28 October 2003
The owner of the Hard Rock Hotel & Casino in Las Vegas said third-quarter profit was flat at $1.9 million compared to the same quarter the previous year.
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