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America West Boosts its Las Vegas Presence

Citing strong ticket sales among late-night, leisure and business travelers, America West Airlines has upped its stake in Las Vegas.

Hilton Sticks with Convention Marketing Strategy

Park Place Entertainment Corp. expects to focus on driving convention business to its Las Vegas Hilton property.

Las Vegas Mayor Approved Slots for Entertainment Center

News Brief: Las Vegas Mayor Oscar Goodman said Thursday he'd be willing to allow slot machines at Neonopolis if it would help the struggling downtown entertainment center attract customers.

Megabucks Jackpot Expected to Reach Record Level

News Brief: Late today there should be a new world record slot jackpot available in Nevada, officials said.

Station Casino Sends Care Packages to Troops

Las Vegas locals' casino operator Station Casinos Inc. will be producing a videotape of `encouraging words and greetings’ to send to local military troops stationed overseas.

Hard Rock Welcomes New Competition

Though his property is no longer the city's undisputed hot spot among members of the young and hip crowd, the Hard Rock Hotel's new president, Kevin Kelley, is not threatened by newer rivals.

Forum Shops Expansion on Tap

Simon Property Group and Park Place Entertainment Corp. have executed a lease to begin construction of an expansion to the Forum Shops at Caesars retail mall at Caesars Palace on the Las Vegas Strip.

Caesars Seeks Added Foot Traffic With Expansion

Caesars Palace took another step in polishing its tarnished image with the signing of a lease Tuesday for the long-promised, 175,000-square-foot expansion of Forum Shops at Caesars.

Wynn Seeks Exemption for Utility

News Brief: Steve Wynn, developer of Le Reve, wants the state Legislature to exempt from state regulation the water utility that serves the project and nearby residents.

Room Rates Slump on Holes in Convention Calendar

Las Vegas room rates are down sharply the week following this weekend's NASCAR races, but are rising again toward the end of the month, survey data show.

Study: Las Vegas Locals Gambling More

Research by the Las Vegas Convention and Visitors Authority shows that local gamblers spent more over the past two years than in the previous biennium.

Caesars' President Plans to Restore Casino's Reputation

Wally Barr says his primary mission after taking over as Park Place Entertainment Corp.'s new president and chief executive officer three months ago was to turn that line around and restore Caesars as a premier magnet for visitors to the Strip.

Las Vegas Casinos Ponder War Marketing Strategies

Major Las Vegas casino companies said this week that they are working on new marketing campaigns that would take effect should the country go to war with Iraq.

Federal Rules Aid Foreign Travelers to Las Vegas

A change in federal rules will soon make it more convenient for some international tourists to include Las Vegas in their travel plans.

Rio Replaces Cocktail Waitresses

The Rio plans to replace all 80 of its casino cocktail waitresses with `bevertainers’ who will sing and dance across the casino floor while serving drinks to casino customers.

NASCAR Boosts Room Rates

The bankrupt Strip property, Aladdin, is commanding room rates of $500 for Saturday night before the March 2 running of the UAW-DaimlerChrysler 400 Winston Cup race at Las Vegas Motor Speedway.

Paris Las Vegas: Amenities Drive Foot Traffic

Construction is near completion on a new entrance, restaurant and nightclub specifically designed to lure visitors from the sidewalk and other properties on the Strip into Paris Las Vegas.

Ah Sin and Risqueto Opens at Paris Las Vegas

Sin City's latest haute hangouts, Ah Sin and Risque, an exciting Asian restaurant mated with the city's steamiest ultra lounge, opens Monday, March 13 at Paris Las Vegas.

Inside Gaming: Tower Marketing Team Aims high

A round-up of some of the news and views on the inside of the industry.

Problem Gambling Study Triggers Debate

A new survey on Las Vegas-area gambling addicts could be used to develop treatment programs and policies to address the social costs of gambling. The study may also have political implications for the casino industry.

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